Understanding web site traffic and Ecommerce data is a critical component in determining how to interpret customer behavior, predict site/purchase behavior, and then effectively communicate marketing messages to current and potential customers.
Aligning marketing communications, product offerings, and/or site features with customers’ interpreted expectations and needs is a dependable method of improving web property ROI.
Conversely, poorly collected data, misinterpreted data and resulting marketing responses misaligned with customer expectations are costly.
Contact us about utilizing our 20 years of data collection, analysis and interpretation experience for your next project.
Our Analytics services include:
- Reporting from customer data extracts: customer analytics, share of wallet and more.
- Integrated reporting, Multi channel reporting, Cross channel comparisons
Our Statistics services include:
- Descriptive statistics
- A/B comparisons of marketing campaigns
- Predictive analytics using covariates/predictors
- Segmentation models (some measure of similarity)
- Design of Experiments (including sample design)
- Data Mining
- Customer Scoring
Contact us for more information or for a no-obligation quote.